In 2006, Carol McCloud wrote her first children’s book, Have You Filled a Bucket Today? A Guide to Daily Happiness for Kids. That summer, not long after she had lost her job, she began selling book copies out of her vehicle at local farmers’ markets. A book that is focused on the reciprocating benefits of expressing kindness by filling buckets, McCloud’s lifestyle echoed that of her book: When you fill someone else’s bucket, you fill your own bucket, too. McCloud states, “I wish more people understood the pure joy that comes from contributing to a better world. Adding to the happiness of others is what brings us happiness.” In that first year, she donated $800 in charitable gifts to the local Salvation Army.
By 2018, McCloud had written a full line of ten Bucket Fillers titles, published in various formats and translated into nine different languages. By the end of 2018, her company, Bucket Fillers, Inc., had given over $500,000 in philanthropic donations to charitable organizations worldwide. Over the years, they’ve supported various organizations whose values and missions align with their own: The Salvation Army, Boys & Girls Clubs, Samaritan’s Purse, Methodist Children’s Home Society, Solve Maternity Homes, and many others.
In 2019, McCloud created a new Bucket Fillanthropy commitment to donate 50% of all company proceeds annually to select non-profit organizations that serve children and families. Bucket Fillers has a strong commitment to their communities and wants to fill the buckets of others around the world by giving back, not only through their “fillanthropy” commitment, but also through volunteerism and in-kind contributions.